Premium sponsorships

About Sponsorship

Sponsorship is a long-standing tradition at UBS. Our portfolio helps the world better understand who we are and what we believe in, and at the same time presents exciting business and hospitality opportunities. 

Our global sponsorship framework is based on a strong strategy – commitment to, and expertise in, a narrow number of fields. This helps build relationships with our clients, sponsorship partners, and the wider global community.

Formula 1® and contemporary art play a big part in our story. They continually show us what’s possible through excellence, innovation and creative thinking, and occasionally hint at where society might be heading. By channeling this passion through powerful initiatives and activation platforms, we build credibility in both fields.

We are also involved as a patron in Switzerland through our work with the UBS Culture Foundation and the UBS Foundation for Social Issues and Education, in accordance with clear regulations.

As key marketing tools, our sponsorship activities rely on fundamental guiding principles to ensure success. These define what we do or do not sponsor, and how we can leverage the initial investment in a sponsorship fee. The following principles provide a basis for approaching any sponsorship opportunity.

Selection criteria for submitting sponsorship proposals:


The sponsorship partner should have unique local or regional reach, and should be best in class.


By definition, sponsorship is a mid- to long-term commitment. The sponsorship offer should be based on a duration of several years.


Sponsorship has an impact on our brand. Therefore, the offer needs to be a good fit for UBS and possess outstanding local reputation or prestige.

Individual sponsorships

Our sponsoring strategy does not generally include support for individuals such as athletes, artists, or personalities. Exceptions can be made, however, provided these individuals can be integrated into our existing platforms as ambassadors.

To submit a proposal, please contact us: