Premium sponsorships

Formula 1®

Since 2010, we have been involved in the world’s most prestigious motor sport.

The history, the innovation, the speed: it’s easy to see why we are so passionate about Formula 1®.

We are a proud partner of the MERCEDES AMG PETRONAS Formula One™ Team. This partnership reflects the values we share with "The Silver Arrows": commitment to high performance and success through teamwork.

Our enthusiasm for the sport is particularly reflected through the original content on our dedicated microsite. There, you’ll find insightful stories that will put you ahead of the pack when it comes to Formula 1. Get fresh perspectives from our ambassadors and experts such as David Coulthard. Access never-seen before content about MERCEDES AMG PETRONAS. And make sure you visit our video page for more exclusive footage and unexpected views on the sport.

We hope you enjoy the show.