Our global sponsorships

Sponsorship is a long-standing tradition at UBS. Our portfolio helps the world better understand who we are and what we believe in, and at the same time presents exciting business and hospitality opportunities. Our sponsorship framework is based on a strong strategy – commitment to, and expertise in, a narrow number of fields. This helps build relationships with our clients, sponsorship partners, and the wider global community. Our global sponsorship portfolio includes UBS Arena, Motorsports, Roger Federer, Art Basel series and additional platforms within sports, performing arts and visual arts.

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  • Roger Federer Foundation
  • Motorsports
  • UBS Arena
  • Other Sports
  • Performing Arts
  • Visual Arts
  • Roger Federer Foundation

    Roger Federer is not only admired for his achievements on the tennis court, but also for his philanthropic work and his foundation. UBS shares his commitment to social impact with the UBS Optimus Foundation.

    Mercedes-AMG PETRONAS Formula One Team

    UBS has been a proud partner of the world champion Mercedes-AMG PETRONAS Formula One Team since 2011. The partnership reflects the values UBS shares with the team: a commitment to craft, innovation, talent and teamwork driving performance and success.

    Automobile Club de Monaco

    UBS has been an Official Sponsor of the Grand Prix de Monaco and a proud partner of the Automobile Club de Monaco (ACM) since 2011.

    UBS Arena

    A new Arena for a new era. UBS Arena has been designed for artists and concerts with input from Live Nation and is one of the only arenas in the world built specifically for hockey. It’s home to the NHL’s New York Islanders and host to more than 150 music and entertainment events each year.

    New York Islanders

    The only arena in metro new york built for hockey - Home of the New York Islanders. UBS is presenting partner of the New York Islanders (NHL) franchise.

    Q36.5 Pro Cycling Team

    UBS is the official “Financial Services Sponsor” of Q36.5 Pro Cycling since 2022. With team riders from 13 nations, this cycling team is very diverse and progressive. The team aims to define the future of cycling. The key aspects of their mission are people, performance and planet.

    Kitzbühel Hahnenkamm Races

    UBS has partnered up with the Hahnenkamm Ski Races Kitzbühel for the first time in 2002. Kitzbühel is known for hosting one of the highlights and arguably most challenging races of the ski season worldwide and attracts close to 100’000 spectators each year.

    Beijing Music Festival

    BMF is dedicated to promoting traditional Chinese culture and fostering Chinese creativity. Producing the symphonic renditions of Peking opera as well as kunqu productions, the festival paves the way for finest Chinese performing arts to reach the world.

    © Art Gallery of New South Wales, Photo Jenni Carter

    Art Gallery New South Wales

    As one of Australia's leading art museums, they are there to champion artists and to serve the widest possible audience as a centre of excellence for various art related things.

    West Bund Art & Design

    UBS is one of the lead partner of West Bund Art & Design since 2020, one of the major international art fair in China.

    Taipei Dangdai

    Taipei Dangdai, which means “the present moment” in Mandarin, is a new international art fair presenting a dynamic and current survey of the Asian contemporary art world, cementing Taipei's status as an art hub.

    Art Basel in Basel

    UBS has been supporting Art Basel since 1994 where leading galleries from around the world present works from more than 4,000 artists. Countless exhibits and events provide an exciting art week throughout the region.

    Art Basel in Hong Kong

    With half of the participating galleries having exhibition spaces in Asia, the Hong Kong show provides an in-depth overview of the region’s diversity, presenting innovative works by established and emerging artists.

    Art Basel in Miami

    At the nexus of North America and Latin America, Art Basel in Miami Beach presents artworks from across the globe by established and emerging stars. UBS has supported the show since 2002.

    © Joakim Züger

    CHART Art Fair

    CHART is the leading Nordic art event, with an impact on the future of the arts community in the Nordics and beyond. UBS is Key Partner.

    Art San Diego

    Founded in 2009 as the first and only contemporary art show in San Diego, Art San Diego is a four-day art event that features more than 500 leading contemporary artists.

    Fondation Beyeler

    UBS partners with Fondation Beyeler to host Artist Talks, a dynamic series providing the public with an opportunity to witness contemporary artists in conversation and to gain insight into their creative practice.

  • Roger Federer Foundation

    Roger Federer is not only admired for his achievements on the tennis court, but also for his philanthropic work and his foundation. UBS shares his commitment to social impact with the UBS Optimus Foundation.

  • Mercedes-AMG PETRONAS Formula One Team

    UBS has been a proud partner of the world champion Mercedes-AMG PETRONAS Formula One Team since 2011. The partnership reflects the values UBS shares with the team: a commitment to craft, innovation, talent and teamwork driving performance and success.

    Automobile Club de Monaco

    UBS has been an Official Sponsor of the Grand Prix de Monaco and a proud partner of the Automobile Club de Monaco (ACM) since 2011.

  • UBS Arena

    A new Arena for a new era. UBS Arena has been designed for artists and concerts with input from Live Nation and is one of the only arenas in the world built specifically for hockey. It’s home to the NHL’s New York Islanders and host to more than 150 music and entertainment events each year.

    New York Islanders

    The only arena in metro new york built for hockey - Home of the New York Islanders. UBS is presenting partner of the New York Islanders (NHL) franchise.

  • Q36.5 Pro Cycling Team

    UBS is the official “Financial Services Sponsor” of Q36.5 Pro Cycling since 2022. With team riders from 13 nations, this cycling team is very diverse and progressive. The team aims to define the future of cycling. The key aspects of their mission are people, performance and planet.

    Kitzbühel Hahnenkamm Races

    UBS has partnered up with the Hahnenkamm Ski Races Kitzbühel for the first time in 2002. Kitzbühel is known for hosting one of the highlights and arguably most challenging races of the ski season worldwide and attracts close to 100’000 spectators each year.

  • Beijing Music Festival

    BMF is dedicated to promoting traditional Chinese culture and fostering Chinese creativity. Producing the symphonic renditions of Peking opera as well as kunqu productions, the festival paves the way for finest Chinese performing arts to reach the world.

  • © Art Gallery of New South Wales, Photo Jenni Carter

    Art Gallery New South Wales

    As one of Australia's leading art museums, they are there to champion artists and to serve the widest possible audience as a centre of excellence for various art related things.

    West Bund Art & Design

    UBS is one of the lead partner of West Bund Art & Design since 2020, one of the major international art fair in China.

    Taipei Dangdai

    Taipei Dangdai, which means “the present moment” in Mandarin, is a new international art fair presenting a dynamic and current survey of the Asian contemporary art world, cementing Taipei's status as an art hub.

    Art Basel in Basel

    UBS has been supporting Art Basel since 1994 where leading galleries from around the world present works from more than 4,000 artists. Countless exhibits and events provide an exciting art week throughout the region.

    Art Basel in Hong Kong

    With half of the participating galleries having exhibition spaces in Asia, the Hong Kong show provides an in-depth overview of the region’s diversity, presenting innovative works by established and emerging artists.

    Art Basel in Miami

    At the nexus of North America and Latin America, Art Basel in Miami Beach presents artworks from across the globe by established and emerging stars. UBS has supported the show since 2002.

    © Joakim Züger

    CHART Art Fair

    CHART is the leading Nordic art event, with an impact on the future of the arts community in the Nordics and beyond. UBS is Key Partner.

    Art San Diego

    Founded in 2009 as the first and only contemporary art show in San Diego, Art San Diego is a four-day art event that features more than 500 leading contemporary artists.

    Fondation Beyeler

    UBS partners with Fondation Beyeler to host Artist Talks, a dynamic series providing the public with an opportunity to witness contemporary artists in conversation and to gain insight into their creative practice.

Our sponsorships in Switzerland

Sponsorship is a long-standing tradition at UBS. Our portfolio helps the world better understand who we are and what we believe in, and at the same time presents exciting business and hospitality opportunities. Our sponsorship framework is based on a strong strategy – commitment to, and expertise in, a narrow number of fields. This helps build relationships with our clients, sponsorship partners, and the wider global community. Our global portfolio complements our sponsorship portfolio in Switzerland, which includes football, athletics, performing arts, visual arts and top events.

Filter:

  • Please select category
  • Football
  • Athletics
  • Other Sports
  • Visual Arts
  • Performing Arts
  • Swiss Football Association

    UBS will be the main partner of the Swiss Football Association (SFA) until at least June 2028 and is building on the 30-year partnership between the SFA and Credit Suisse. This national collaboration includes all junior and A-national teams in men and women’s football, the Beach Soccer National Team, the eFootball National Team and includes young talent development in Switzerland.

    School and club football tournaments throughout Switzerland enable children to play football and have fun.

    Weltklasse Zürich

    Weltklasse Zürich lives up to its name: The worldwide best athletes and top stars in national track and field compete at the legendary Letzigrund stadium and offer the audience a breath-taking show. As the traditional location of the Diamond League finals, the most important meeting series for track and field, the event has one of the best reputations worldwide and greatly enthuses fans from Switzerland and around the world every year. The next finals will take place in Zurich in 2025.

    Athletissima Lausanne

    The “Athletissima” competition at Olympique de la Pontaise stadium in Lausanne is a world-class track and field event that thrills top athletes just as much as it does the enthusiastic audience. As part of the Diamond League, the meeting is one of the most important events on the track and field calendar across the globe and is a highlight that no fan wants to miss.

    Galà dei Castelli

    Galà dei Castelli and her Ticino charm enchant fans and athletes alike. The event at Stadio Comunale in Bellinzona draws top stars from Switzerland and the entire world, who each year provide a track and field celebration. The view of Bellinzona’s castles enthroned above the stadium makes the achievements on the track even more impressive.

    UBS Kids Cup

    Running, jumping, throwing – the largest youth sport project in Switzerland includes all natural forms of exercise and has more than 170,000 participants per year. Children and adolescents aged 7 to 15 years compete in the 60-meter sprint, long jump and ball throw at the UBS Kids Cup. During the local preliminaries and cantonal finals, the best performers qualify for the grand Finalissima at the legendary Letzigrund stadium where they can feel like great track and field stars for an entire day. We have been the name sponsor and supporter of this event since 2011.

    Swiss Sport Aid Foundation

    Not only do we support today’s elite but tomorrow’s performers as well. We promote sports in Switzerland by our partnership with the Swiss Sport Aid Foundation. As one of the most important Swiss sports institutions, the Swiss Sport Aid Foundation has been supporting more than 1,000 athletes every year since 1970 with sponsorships, grants and awards, and because of its engagement is the origin of countless Swiss medals and top performances at large international events.

    Omega European Masters

    The Omega European Masters is the only tournament of the PGA European Tour that takes place in Switzerland and is the oldest tournament on the continent. At this tournament, some of the best golf professionals worldwide compete against each other at the fantastically beautiful “Seve Ballestros” course at the Crans-sur-Sierre Golf Club.

    White Turf

    International horse races normally take place on the first three weekends of February with the impressive Upper Engadin mountains in the background. The spectacular skikjoring races are a spectator magnet where daring riders on skis are pulled over the icy St. Moritz Lake by thoroughbred horses. The overall winner of the UBS skikjoring trophy is determined on the third and last Sunday that races are held, and the winner is given an award as the “Queen” or “King of the Engadins.”

    Spengler Cup

    In Switzerland, the time between Christmas and New Year's Day has been reserved for ice hockey for many decades. As the oldest tournament in the world, the Spengler Cup Davos is guaranteed to provide a unique event that inspires fans, families and players in equal measure.

    © CHI de Genève

    Concours Hippique International de Genève (CHI Genf)

    "The CHI Geneva is one of the most prestigious riding sport events in the world and takes place every December in Geneva. In addition to the CHIO Aachen (GER), the CSIO Calgary (CAN) and the Dutch Masters in ’s-Hertogenbosch (NL), the CHI Geneva is part of the Rolex Grand Slam of Show Jumping. We have been supporting the CHI Geneva since 2008 and are the main sponsor of the event."

    Art Basel in Basel

    UBS has been supporting Art Basel since 1994 where leading galleries from around the world present works from more than 4,000 artists. Countless exhibits and events provide an exciting art week throughout the region.

    © Kunsthaus Zürich

    Kunsthaus Zürich

    This partnership is especially visible by UBS’s presence as the main sponsor of the art center’s main annual exhibit. UBS also exclusively supports the annual “open house.” The building extension by star architect David Chipperfield promoted the Kunsthaus Zürich to the largest art museum in Switzerland.

    Kunstmuseum Basel

    The Kunstmuseum Basel is one of the oldest and renowned fine art museums in Switzerland. The focus of the Kunstmuseum Basel is paintings and drawings by Upper Rhine artists from 1400 to 1600 and art from the 19th to 21st centuries.

    Fondation Beyeler

    UBS partners with Fondation Beyeler to host Artist Talks, a dynamic series providing the public with an opportunity to witness contemporary artists in conversation and to gain insight into their creative practice.

    © Kunstmuseum Bern

    Kunstmuseum Bern

    The Kunstmuseum Bern is the oldest art museum in Switzerland with a permanent collection and has works spanning nine centuries, including a wide variety of masterpieces from nationally and internationally known artists. We have been a partner of the Kunstmuseum Bern since 1996 and support one exhibit per year as its main sponsor.

    Aargauer Kunsthaus

    The Aargauer Kunsthaus is one of the most profiled institutions in the Swiss museum landscape. With more than 19,000 works, the Aargauer Kunsthaus is home to one of the most comprehensive public collections of Swiss art originating from the 18th century right to the present day. UBS has been the main sponsor of the Aargauer Kunsthaus since 1995 and supports one exhibit annually.

    Fondation de l’Hermitage

    The Fondation de l'Hermitage is headquartered in a magnificent building from the 19th century and overlooking Lausanne. Contemporary works are regularly exhibited here along with the foundation’s own collection. The Fondation de l’Hermitage is home to the art collections of a large number of collectors and private foundations.

    © artgenève 2019, Photo Annik Wetter

    artgenève

    artgenève's unique brand of art salon offers contemporary art to a strong regional market of buyers, with an aim to establish and grow an artistic platform in the French part of Switzerland.

    Locarno Film Festival

    As the main partner of the Locarno Film Festival, we have been sharing our passion for cinema every summer since 1981. High-quality movies are shown in the heart of the city, out in the open air and in front of a thousand black and yellow seats. On the last day of the festival, the Piazza Grande audience's favorite movie is awarded the Prix du Public UBS.

    © Ferda Demir, Getty Images

    Zurich Film Festival

    The ZFF is the second-largest film festival in German-speaking countries with around 130,000 festival-goers per year and thousands of movie and media creators from around the world. The ZFF presents the most anticipated movies of the year and interesting discoveries during the 11 days of the festival in the fall. As the main partner, UBS is currently supporting the “International Feature” competition, three Gala premiers and the “ZFF for children” section.

    Opernhaus Zürich

    The Opernhaus Zürich (Zurich Opera House) has been enthusing audiences for more than 100 years and has international recognition as one of the most successful music theaters. Every year around 300 opera productions, ballet performances, concerts and recitals take place with high-profile casts. As a long-time partner, UBS exclusively supports Ballett Zürich as well as the annual opening celebration “open” and is also a sponsor of three opera premiers.

    Lucerne Festival

    Lucerne Festival is one of the leading international festivals in the area of classical music. The festival takes place in the summer from mid-August to mid-September and provides a wide variety of activities with around 100 concerts and accompanying events. UBS has been the main sponsor since 1993 and as part of its engagement, it supports the concerts of the Vienna Philharmonic and Lakeside Symphony – the popular public viewing on the big screen as part of the opening concert.

    LAC Lugano Arte e Cultura

    The cultural center LAC Lugano Arte e Cultura is dedicated to visual and performing arts as well as music. UBS is the main partner of the center and supports its comprehensive LAC edu educational program.

    Stapferhaus Lenzburg

    The Stapferhaus in Lenzburg is a special kind of cultural center. Its goal is to address the great issues of our time with self-contained exhibits that are a multi-sensory experience. It opens up new areas of experience and thought to a constantly growing audience in a lively, critical and interactive way.

  • Swiss Football Association

    UBS will be the main partner of the Swiss Football Association (SFA) until at least June 2028 and is building on the 30-year partnership between the SFA and Credit Suisse. This national collaboration includes all junior and A-national teams in men and women’s football, the Beach Soccer National Team, the eFootball National Team and includes young talent development in Switzerland.

    School and club football tournaments throughout Switzerland enable children to play football and have fun.

  • Weltklasse Zürich

    Weltklasse Zürich lives up to its name: The worldwide best athletes and top stars in national track and field compete at the legendary Letzigrund stadium and offer the audience a breath-taking show. As the traditional location of the Diamond League finals, the most important meeting series for track and field, the event has one of the best reputations worldwide and greatly enthuses fans from Switzerland and around the world every year. The next finals will take place in Zurich in 2025.

    Athletissima Lausanne

    The “Athletissima” competition at Olympique de la Pontaise stadium in Lausanne is a world-class track and field event that thrills top athletes just as much as it does the enthusiastic audience. As part of the Diamond League, the meeting is one of the most important events on the track and field calendar across the globe and is a highlight that no fan wants to miss.

    Galà dei Castelli

    Galà dei Castelli and her Ticino charm enchant fans and athletes alike. The event at Stadio Comunale in Bellinzona draws top stars from Switzerland and the entire world, who each year provide a track and field celebration. The view of Bellinzona’s castles enthroned above the stadium makes the achievements on the track even more impressive.

    UBS Kids Cup

    Running, jumping, throwing – the largest youth sport project in Switzerland includes all natural forms of exercise and has more than 170,000 participants per year. Children and adolescents aged 7 to 15 years compete in the 60-meter sprint, long jump and ball throw at the UBS Kids Cup. During the local preliminaries and cantonal finals, the best performers qualify for the grand Finalissima at the legendary Letzigrund stadium where they can feel like great track and field stars for an entire day. We have been the name sponsor and supporter of this event since 2011.

    Swiss Sport Aid Foundation

    Not only do we support today’s elite but tomorrow’s performers as well. We promote sports in Switzerland by our partnership with the Swiss Sport Aid Foundation. As one of the most important Swiss sports institutions, the Swiss Sport Aid Foundation has been supporting more than 1,000 athletes every year since 1970 with sponsorships, grants and awards, and because of its engagement is the origin of countless Swiss medals and top performances at large international events.

  • Omega European Masters

    The Omega European Masters is the only tournament of the PGA European Tour that takes place in Switzerland and is the oldest tournament on the continent. At this tournament, some of the best golf professionals worldwide compete against each other at the fantastically beautiful “Seve Ballestros” course at the Crans-sur-Sierre Golf Club.

    White Turf

    International horse races normally take place on the first three weekends of February with the impressive Upper Engadin mountains in the background. The spectacular skikjoring races are a spectator magnet where daring riders on skis are pulled over the icy St. Moritz Lake by thoroughbred horses. The overall winner of the UBS skikjoring trophy is determined on the third and last Sunday that races are held, and the winner is given an award as the “Queen” or “King of the Engadins.”

    Spengler Cup

    In Switzerland, the time between Christmas and New Year's Day has been reserved for ice hockey for many decades. As the oldest tournament in the world, the Spengler Cup Davos is guaranteed to provide a unique event that inspires fans, families and players in equal measure.

    © CHI de Genève

    Concours Hippique International de Genève (CHI Genf)

    "The CHI Geneva is one of the most prestigious riding sport events in the world and takes place every December in Geneva. In addition to the CHIO Aachen (GER), the CSIO Calgary (CAN) and the Dutch Masters in ’s-Hertogenbosch (NL), the CHI Geneva is part of the Rolex Grand Slam of Show Jumping. We have been supporting the CHI Geneva since 2008 and are the main sponsor of the event."

  • Art Basel in Basel

    UBS has been supporting Art Basel since 1994 where leading galleries from around the world present works from more than 4,000 artists. Countless exhibits and events provide an exciting art week throughout the region.

    © Kunsthaus Zürich

    Kunsthaus Zürich

    This partnership is especially visible by UBS’s presence as the main sponsor of the art center’s main annual exhibit. UBS also exclusively supports the annual “open house.” The building extension by star architect David Chipperfield promoted the Kunsthaus Zürich to the largest art museum in Switzerland.

    Kunstmuseum Basel

    The Kunstmuseum Basel is one of the oldest and renowned fine art museums in Switzerland. The focus of the Kunstmuseum Basel is paintings and drawings by Upper Rhine artists from 1400 to 1600 and art from the 19th to 21st centuries.

    Fondation Beyeler

    UBS partners with Fondation Beyeler to host Artist Talks, a dynamic series providing the public with an opportunity to witness contemporary artists in conversation and to gain insight into their creative practice.

    © Kunstmuseum Bern

    Kunstmuseum Bern

    The Kunstmuseum Bern is the oldest art museum in Switzerland with a permanent collection and has works spanning nine centuries, including a wide variety of masterpieces from nationally and internationally known artists. We have been a partner of the Kunstmuseum Bern since 1996 and support one exhibit per year as its main sponsor.

    Aargauer Kunsthaus

    The Aargauer Kunsthaus is one of the most profiled institutions in the Swiss museum landscape. With more than 19,000 works, the Aargauer Kunsthaus is home to one of the most comprehensive public collections of Swiss art originating from the 18th century right to the present day. UBS has been the main sponsor of the Aargauer Kunsthaus since 1995 and supports one exhibit annually.

    Fondation de l’Hermitage

    The Fondation de l'Hermitage is headquartered in a magnificent building from the 19th century and overlooking Lausanne. Contemporary works are regularly exhibited here along with the foundation’s own collection. The Fondation de l’Hermitage is home to the art collections of a large number of collectors and private foundations.

    © artgenève 2019, Photo Annik Wetter

    artgenève

    artgenève's unique brand of art salon offers contemporary art to a strong regional market of buyers, with an aim to establish and grow an artistic platform in the French part of Switzerland.

  • Locarno Film Festival

    As the main partner of the Locarno Film Festival, we have been sharing our passion for cinema every summer since 1981. High-quality movies are shown in the heart of the city, out in the open air and in front of a thousand black and yellow seats. On the last day of the festival, the Piazza Grande audience's favorite movie is awarded the Prix du Public UBS.

    © Ferda Demir, Getty Images

    Zurich Film Festival

    The ZFF is the second-largest film festival in German-speaking countries with around 130,000 festival-goers per year and thousands of movie and media creators from around the world. The ZFF presents the most anticipated movies of the year and interesting discoveries during the 11 days of the festival in the fall. As the main partner, UBS is currently supporting the “International Feature” competition, three Gala premiers and the “ZFF for children” section.

    Opernhaus Zürich

    The Opernhaus Zürich (Zurich Opera House) has been enthusing audiences for more than 100 years and has international recognition as one of the most successful music theaters. Every year around 300 opera productions, ballet performances, concerts and recitals take place with high-profile casts. As a long-time partner, UBS exclusively supports Ballett Zürich as well as the annual opening celebration “open” and is also a sponsor of three opera premiers.

    Lucerne Festival

    Lucerne Festival is one of the leading international festivals in the area of classical music. The festival takes place in the summer from mid-August to mid-September and provides a wide variety of activities with around 100 concerts and accompanying events. UBS has been the main sponsor since 1993 and as part of its engagement, it supports the concerts of the Vienna Philharmonic and Lakeside Symphony – the popular public viewing on the big screen as part of the opening concert.

    LAC Lugano Arte e Cultura

    The cultural center LAC Lugano Arte e Cultura is dedicated to visual and performing arts as well as music. UBS is the main partner of the center and supports its comprehensive LAC edu educational program.

    Stapferhaus Lenzburg

    The Stapferhaus in Lenzburg is a special kind of cultural center. Its goal is to address the great issues of our time with self-contained exhibits that are a multi-sensory experience. It opens up new areas of experience and thought to a constantly growing audience in a lively, critical and interactive way.

About Sponsorship

Sponsorship is a long-standing tradition at UBS. Our portfolio helps the world better understand who we are and what we believe in, and at the same time presents exciting business and hospitality opportunities.

Our global sponsorship framework is based on a strong strategy – commitment to, and expertise in, a narrow number of fields. This helps build relationships with our clients, sponsorship partners, and the wider global community.

Our selection criteria

As key marketing tools, our sponsorship activities rely on fundamental guiding principles to ensure success. These define what we do or do not sponsor.

Quality

The sponsorship partner should have unique local or regional reach, and should be best in class.

Duration

By definition, sponsorship is a mid- to long-term commitment. The sponsorship offer should be based on a duration of several years.

Appropriateness

Sponsorship has an impact on our brand. Therefore, the offer needs to be a good fit for UBS and possess outstanding local reputation or prestige.

Individual sponsorships

Our sponsoring strategy does not generally include support for individuals such as athletes, artists, or personalities. Exceptions can be made, however, provided these individuals can be integrated into our existing platforms as ambassadors.